STALLHOLDER BRIEFING SESSIONS
LAUNCESTON WEDNESDAY 9TH JANUARY AT BOAGS CENTRE WILLIAM STREET AND HOBART THURSDAY 17TH JANUARY AT KPMG 100 MELVILLE STREET BOTH COMMENCING AT 5.30PM.
WELCOME TO FESTIVALE’S STALLHOLDER APPLICATION PROCESS FOR 2019.
Festivale is one of Tasmanian’s premier summer events designed to showcase the very best of Tasmanian food, beverages, arts and entertainment. Staged annually in Launceston’s beautiful City Park, the ambiance of the outdoor event is unique.
Festivale offers stallholders the opportunity to showcase their products to a diverse mix of local, national and international visitors. Completing the stallholder application is the first step. Festivale welcomes applications from stallholders with distinctive concepts, original menu options, striking stall designs and presentation.
Applicants who feature direct relationships with Tasmanian producers will be considered favourably. This relationship could consist of co-locating with another stall e.g. a winery co-locating with a food stall, selling the produce directly from the producer, or producers operating a stall themselves. Applications that focus on a particular region, through bringing together regional food and beverage producers or providers are particularly encouraged. Applicants should demonstrate their use of Tasmanian grown and produced products throughout their menu. Where essential ingredients are not available in Tasmania, they may be supplemented. Menus should have a Tasmanian perspective or a story to tell patrons. This includes using local producers to provide goods and produce.
Festivale patrons should be able to experience the specialities of Tasmanian produce with a focus on quality when purchasing at the event. There is an expectation that stallholders will provide a variety of speciality premium products and/or dishes, of suitable and consistent portion sizes, that represent great value for money and are presented at a high standard for patrons to purchase. Diversity and price are the most influential factors for our patrons. Festivale requires all food stalls to provide at least one taste plate or entrée size option on their menu priced at $8 (inc gst) or under. Feedback from our annual patron survey indicates that some Festivale patrons want smaller and diverse options at affordable prices while others want share plate options designed for 2 or more people.
We encourage you to think about your menu and stall presentation. Past stall holders who make changes to their menu and/or introduce new menu item(s) as well as retaining their signature dishes, report repeat custom year after year. Stalls who prepare and serve their product in front of patrons prove to be popular.
We are very excited to advise that Festivale will open at 4pm on Friday 1 February in 2019. This will allow extra trading time for stall holders and also attract people to the event earlier in the afternoon. Patrons will be able to come along to celebrate the end of the working week and relax and stay for the evening. History proves that attention to menu and stall presentation brings rewards. We would like to see stalls with visually appealing, high quality and stylish set ups as well as professional signage.
Please ensure that you read all relevant information, including the Stallholder Information Booklet, Terms & Conditions and our FAQ’s to ensure that you understand what is required of you as a Festivale stall holder.
There is a stallholder application process information session for anyone who is considering a stall at Festivale 2019. This will be held on Thursday 28 June 5.30pm in Launceston (Level 2, 33 George Street Launceston).
This session will be aimed at potential new stall holders who would like some guidance on the application process but all are welcome. If you wish to attend the session then RSVP to firstname.lastname@example.org.
If you have any queries about applying please contact the Festivale office 03 6334 9990 or email@example.com.
Good luck with your application!
Stallholder Application Area
Once you have read and understood the relevant information, you can begin your application.