Festivale is one of Tasmanian’s premier summer events designed to showcase the very best of Tasmanian food, wine, cider, beer, arts and entertainment. Staged annually in Launceston’s beautiful City Park, the ambience of the outdoor event is unique.
Festivale offers stallholders the opportunity to showcase their products to a diverse mix of local, national and international visitors. Completing the stallholder application is the first step.
Festivale welcomes applications from stallholders with unique concepts, original menu options and striking stall designs and presentation.
Applicants should demonstrate their use of Tasmanian grown and produced products throughout their menu. Where essential ingredients are not available in Tasmania, they may be supplemented. Menus should have a Tasmanian perspective or a story to tell patrons. This includes using local producers to provide goods and produce.
Applicants who feature direct relationships with Tasmanian producers will be considered favourably. This relationship could consist of co-locating with another stall e.g. a winery co-locating with a food stall, selling the produce directly from the producer, or producers operating a stall themselves.
Applications that focus on a particular region, through bringing together regional food and beverage producers or providers are particularly encouraged.
Festivale patrons should be able to experience the specialties of Tasmanian produce with a focus on quality when purchasing at the event. There is an expectation that stallholders will provide a variety of specialty premium products and/or dishes, of suitable and consistent portion sizes, that represent great value for money and are presented at a high standard for patrons to purchase. A menu with a small number of high quality signature dishes rather than an over-expansive menu is generally preferable. Diversity and price are the most influential factors for our patrons. Festivale requires all food stalls to provide at least one taste plate or entrée size option on their menu. This small dish must be priced at $8 (inc gst) or less. Feedback from our annual patron survey indicates that Festivale patrons want smaller and diverse options at Festivale at affordable prices.
We encourage you to think about your menu and stall presentation. Past stall holders who make small changes to their menu or introduce a new menu item report repeat custom year after year. History proves that attention to menu and stall presentation brings rewards. We will be looking for stalls with quality and colourful set ups as well as professional signage.
Please ensure that you read all relevant information, including the Stallholder Information Booklet, Terms & Conditions and our FAQ’s to ensure that you understand what is required of you as a Festivale stall holder.
This year we are introducing a stallholder application process information session. This will be held on the 15 June at 5pm at Level 2, 33 George Street Launceston and will be aimed at potential new stall holders who would like some guidance on the application process. If you wish to attend the session then RSVP to firstname.lastname@example.org If you have any queries about applying please contact the Festivale office 6334 9990 or email@example.com.
Good luck with your application!
Stallholder Application Area
Once you have read and understood the relevant information, you can begin your application.